A lot of different state-of-the-art technologies have been engaged in R&D for development of Indoor Navigation, the real-time locating and tracking service, to make it available within a shopping mall or a store.
The emart Sale Navigation project proves a new possibility for indoor navigation with a distinctive approach based on VLC technology.
The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca-Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company’s portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that “every contact point with a customer should tell an emotional story”.
Guide is an app that turns your favorite online news and blogs into video. We’re using cutting edge avatar technology and the latest generation in text to speech technologies to read and present this content back to you so you can watch your favorite content instead of having to read it.
Like-A-Hug is a wearable social media vest that allows for hugs to be given via Facebook, bringing us closer despite physical distance. The vest inflates when friends ‘Like’ a photo, video, or status update on the wearer’s wall, thereby allowing us to feel the warmth, encouragement, support, or love that we feel when we receive hugs. Hugs can also be sent back to the original sender by squeezing the vest and deflating it.
“Tasty Tweets” transforme les fruits les plus mentionnés sur Twitter en cocktail. Pour cela, il est relié à Twitter et à différents jus de fruits (jus de pomme, jus d’orange, jus de carotte…). Prenons un exemple. 100 tweets parlent de fruits. Parmi eux, 56 évoquent la banane et 44 concernent la pomme. “Tasty Tweets” va collecter ces informations et concocter un cocktail composé de 56% de jus de banane et de 44% de jus de pomme. Idéal pour se désaltérer tout en gardant un oeil sur les réseaux sociaux. Twitter est donc capable de vous abreuver dans tous les sens du terme !
Our client, CJ Entertainment, is the largest film distributor in South Korea. Much of their huge marketing budget was being spent on massive poster campaigns targeted at young moviegoers, but conventional posters seemed to have little, if any, effect on the choices of the smartphone generation. What would be the most effective way to reach out to them?