nsuchaud – insights that matters

Adidas develops ‘smart’ soccer

In football, every touch counts. The adidas Smart Ball has been designed to improve technique, power, spin and accuracy through automated coaching system.

After three years of development, adidas has created a ball with in-built sensors that track its movement and feed the information back to the player through an app on their phone. The app is built around four key sections that help improve players’ technique through immediate analysis, direct feedback, a series of challenges and a record book.

Smart Ball is set for release in 2014, but fans visiting the ‘adidas lab’ will have the chance to test it out with three shots against a giant interactive Wall that projects their impact and results immediately.

The Art of Data Visualization

Humans have a powerful capacity to process visual information, skills that date far back in our evolutionary lineage. And since the advent of science, we have employed intricate visual strategies to communicate data, often utilizing design principles that draw on these basic cognitive skills. In a modern world where we have far more data than we can process, the practice of data visualization has gained even more importance. From scientific visualization to pop infographics, designers are increasingly tasked with incorporating data into the media experience. Data has emerged as such a critical part of modern life that it has entered into the realm of art, where data-driven visual experiences challenge viewers to find personal meaning from a sea of information, a task that is increasingly present in every aspect of our information-infused lives.

Water Light Graffiti, created in the Digitalarti Artlab

The “Water Light Graffiti” is a surface made of thousands of LED illuminated by the contact of water. You can use a paintbrush, a water atomizer, your fingers or anything damp to sketch a brightness message or just to draw. Water Light Graffiti is a wall for ephemeral messages in the urban space without deterioration. A wall to communicate and share magically in the city.
More pictures and details on Digitalarti : digitalarti.com/wlg

UP: The Umbrella Project

UP: The Umbrella Project, created by Pilobolus in collaboration with the MIT Distributed Robotics Laboratory, premiered at PopTech in the Camden Harbor Amphitheater in Camden, Maine. Functioning as individuals in a group – or pixels on a screen – participants wielding umbrellas fabricated with multi-colored LED lights, created a performance piece together that was projected in real time on a large screen.

Starring the PopTech conference attendees and the Camden community, this Pilobolus piece, like all of the modern performance company’s work over the last 42 years, was borne out of its proven method of collective creativity.

Moving Atoms: Making The World’s Smallest Movie

How did IBM researchers move all those atoms to make the world’s smallest movie? This short behind-the-scenes documentary takes you inside the lab. Meet the scientists, see how they made a movie with atoms, and find out more about their research in the field of atomic memory and data storage. See the world’s smallest movie at http://youtu.be/oSCX78-8-q0. Learn more about atomic memory, data storage and big data at http://www.ibm.com/madewithatoms

Tokyo city symphony

Symphonize with the world to the ever-evolving city of Tokyo.
進化するTOKYOを、世界中の人たちと奏でよう。
http://tokyocitysymphony.com

The 10 year celebration theme for Roppongi Hills is “LOVE TOKYO.” We will be starting a movement here from Roppongi Hills to transform Tokyo into a more attractive and exciting “world-class city.” We are opening a 10th anniversary website in which users can experience 3D projection mapping on a miniature model of the city of Tokyo at a 1:1000 scale.
Participants can enjoy various motifs of the city: “Futuristic City,” “Rock City,” and a traditional Japanese “Beauty of Nature” motif by pressing the keys on a keyboard, as if playing the piano. Exploit the possibilities and make Tokyo more dynamic and exciting.
Join us in a symphony with the entire city of Tokyo, and enjoy this completely new visual experience.