nsuchaud – insights that matters

Coca-Cola Content 2020

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca-Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company’s portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that “every contact point with a customer should tell an emotional story”.


Like-A-Hug is a wearable social media vest that allows for hugs to be given via Facebook, bringing us closer despite physical distance. The vest inflates when friends ‘Like’ a photo, video, or status update on the wearer’s wall, thereby allowing us to feel the warmth, encouragement, support, or love that we feel when we receive hugs. Hugs can also be sent back to the original sender by squeezing the vest and deflating it.

Tasty Tweets

“Tasty Tweets” transforme les fruits les plus mentionnés sur Twitter en cocktail. Pour cela, il est relié à Twitter et à différents jus de fruits (jus de pomme, jus d’orange, jus de carotte…). Prenons un exemple. 100 tweets parlent de fruits. Parmi eux, 56 évoquent la banane et 44 concernent la pomme. “Tasty Tweets” va collecter ces informations et concocter un cocktail composé de 56% de jus de banane et de 44% de jus de pomme. Idéal pour se désaltérer tout en gardant un oeil sur les réseaux sociaux. Twitter est donc capable de vous abreuver dans tous les sens du terme !

Volkswagen Smileage. Powered by Google.

The first social app made to maximize fun on every drive is coming soon. Go for happier drives. Visit http://smileage.vw.com/

Main features include:

– Trip Mode: your friends can watch and comment on your journey in real time.
– Your Smileage™: who you’re with, where you go, and what you share make the drive more fun, increasing your Smileage™.
– Punches: every time you pass another Volkswagen with Smileage™, you get a punch—without the sore arm.
– Stickers: earn stickers for special punches, like passing a Volkswagen that looks exactly like yours.