Benefits of contextual marketing
A contextual strategy allows marketers to create tailored messages to each individual consumer. These messages are crafted and sent based on the data points collected throughout the customer’s lifecycle. For example, marketers can send dynamic emails that change in real time according to weather, time, location and other contextual data—making sure the message is always relevant at the time of open.
In the digital world, consumers expect these real-time relevant interactions with brands. Brands that include contextual marketing in their strategy will not only satisfy the individual needs of each customer but will also create proprietary customer intelligence which they can leverage against their competition.
Social Brands: The Future Of Marketing
30 best Creative, Design & Marketing Quotes
30 Creative, Design & Marketing
Wisdom, Quotes and Sayings. All photos (c): www.pimgeerts.nl
Featuring quotes from Seth Godin, Albert Einstein, Jim Stengel, Charles Darwin, Mark Zuckerberg, Steve Jobs and Benjamin Franklin.
Get ready for Marketing 2020
The 2020 consumer is coming fast. Companies need to get ready for a new form of marketing. This presentation describes the capabilities and the organization needed to be successful in 2020.