The Moto X customization experience comes to WIRED magazine in the world’s first interactive print ad. Select copies of the January edition of WIRED magazine contain a special surprise – the very first interactive print experience. Yep, you read that right. You can start designing your Moto X right in the magazine. It’s an ad that’s as unique as you are, for a phone that’s truly yours.
Our client, CJ Entertainment, is the largest film distributor in South Korea. Much of their huge marketing budget was being spent on massive poster campaigns targeted at young moviegoers, but conventional posters seemed to have little, if any, effect on the choices of the smartphone generation. What would be the most effective way to reach out to them?