Adidas develops ‘smart’ soccer

In football, every touch counts. The adidas Smart Ball has been designed to improve technique, power, spin and accuracy through automated coaching system.

After three years of development, adidas has created a ball with in-built sensors that track its movement and feed the information back to the player through an app on their phone. The app is built around four key sections that help improve players’ technique through immediate analysis, direct feedback, a series of challenges and a record book.

Smart Ball is set for release in 2014, but fans visiting the ‘adidas lab’ will have the chance to test it out with three shots against a giant interactive Wall that projects their impact and results immediately.

The Art of Data Visualization

Humans have a powerful capacity to process visual information, skills that date far back in our evolutionary lineage. And since the advent of science, we have employed intricate visual strategies to communicate data, often utilizing design principles that draw on these basic cognitive skills. In a modern world where we have far more data than we can process, the practice of data visualization has gained even more importance. From scientific visualization to pop infographics, designers are increasingly tasked with incorporating data into the media experience. Data has emerged as such a critical part of modern life that it has entered into the realm of art, where data-driven visual experiences challenge viewers to find personal meaning from a sea of information, a task that is increasingly present in every aspect of our information-infused lives.

Water Light Graffiti, created in the Digitalarti Artlab

The “Water Light Graffiti” is a surface made of thousands of LED illuminated by the contact of water. You can use a paintbrush, a water atomizer, your fingers or anything damp to sketch a brightness message or just to draw. Water Light Graffiti is a wall for ephemeral messages in the urban space without deterioration. A wall to communicate and share magically in the city.
More pictures and details on Digitalarti : digitalarti.com/wlg