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Adidas develops ‘smart’ soccer

In football, every touch counts. The adidas Smart Ball has been designed to improve technique, power, spin and accuracy through automated coaching system.

After three years of development, adidas has created a ball with in-built sensors that track its movement and feed the information back to the player through an app on their phone. The app is built around four key sections that help improve players’ technique through immediate analysis, direct feedback, a series of challenges and a record book.

Smart Ball is set for release in 2014, but fans visiting the ‘adidas lab’ will have the chance to test it out with three shots against a giant interactive Wall that projects their impact and results immediately.

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